EFRAIN CORONADO
Hello Internet,
My name is Efrain Coronado Jr. and I was born and raised in Houston, TX. I did my studies at CCS in Detroit and Pensole in Portland. I’ve been blessed to have the opportunities to see the world thanks to the Footwear industry and the many faces along the way.
I am based in Germany for the past 6 years now working as a Footwear Designer for Adidas. I have worked on most of the teams within the brand from lifestyle (Originals) to high performance (Running) and everything in between.
Contact:
efraincoronado23@yahoo.com
Efrain Coronado
WORK
Adizero RC4
Adidas Running
2022
Adidas Running
Adizero
RC4
Adizero RC4 was designed to halo the Adios Pro 2 in terms of visual cues, but at a lower pricepoint for high school athletes. We built a story around the modern day Bukatsu, the Japanese High School Athlete. The forefoot lockdown element isa key indetifier of what Adizero stands for.
Adidas Running
Supernova
SN1997
This was a project to bring energy to the Supernova franchise. Taking the existing inline Supernova Boost component and rebuilding an iconic Supernova archive model around it.
Championing this amazing franchise was something that needed to hppen. supernova is one of the oldest Running franchises in all of footwear, and a proper update needed to happen to celebrate such an iconic model.
Thanks to the team :
Design -
Herrrison Redi
Florent Baheux
Development -
Amanda Verbeck
Marketing -
Martina Berkert
Chris Wheat
Adidas Running
Adizero
Adios 6
This shoe was designed to provide the athlete with the fastest most-lightweight running flat. High level performance meets Adizero craftsmanship. Traditional Racing Flat meets modern performance technology. The design of the shoe helps provide the runner with a snappy toe-off when using proper form.
Marketing - Nick Roshe
Development - Roy Williams
Made to be Remade - LOOP
Adidas Running
2019
Adidas Running
Made to be Remade
UB Loop
This shoe was redesigned by me in order to make it to market. The trickiest part of the project were the many limitations of the process. Only using TPU limits us from using any other material such as lining foams and insoles. The team and I developed many tricks around these limitations in order to create a wearable product. I couldn’t have done it without my amazin teammates.
Predator 19+ “Mania”
Adidas Football
2020
Adidas Football
Predator
19+ Mania
This Limited Collection drop was used to celebrate 20 years of the iconic Mania boot worn by both David Beckham and Zinedine Zidane.
The drop was celebrated with an iconic black/red laceless 19+ and a white/red 19.1
