EFRAIN CORONADO
Hello Internet,
My name is Efrain Coronado Jr. and I was born and raised in Houston, TX. I did my studies at CCS in Detroit and Pensole in Portland. I’ve been blessed to have the opportunities to see the world thanks to the Footwear industry and the many faces along the way.
I am based in Germany for the past 6 years now working as a Footwear Designer for Adidas. I have worked on most of the teams within the brand from lifestyle (Originals) to high performance (Running) and everything in between.
Contact:
efraincoronado23@yahoo.com
Efrain Coronado
WORK
FAYUCA
Fayuca is a world I created to house all the projects not related to footwear. I have an interest in Graphics, Apparel, Music and Houston Culture.
Leaving behind my first love (my city) to pursue my career was the beginning of a journey to express my passion for this city. This project has pushed me to develop my skills in Graphics and Apparel in order to share who I am where I come from.Before starting my career as a Designer I worked at a Junkyard ripping cars and trucks apart.This theme of “vehicles” is shown throughout Fayuca. The same level of detail is brought into the Graphics when speaking on the culture of growing up in Houston.
I am simply trying to paint the picture of this wonderland I call Home.
Through the Pandemic I picked up DJing allowing me to further sculpt my lens of Houston. I put out mixes monthly allowing people to enjoy a mix of music while they’re working from home. Most of the mixes are done in the chopped-n-screwed style commonly listened to by many Houstonians. This is something that has allowed me to further develop my skills as a designer.
Soundcloud - https://soundcloud.com/user-406738343
