EFRAIN CORONADO
Hello Internet,
My name is Efrain Coronado Jr. and I was born and raised in Houston, TX. I did my studies at CCS in Detroit and Pensole in Portland. I’ve been blessed to have the opportunities to see the world thanks to the Footwear industry and the many faces along the way.
I am based in Germany for the past 6 years now working as a Footwear Designer for Adidas. I have worked on most of the teams within the brand from lifestyle (Originals) to high performance (Running) and everything in between.
Contact:
efraincoronado23@yahoo.com
Efrain Coronado
WORK
Adizero RC4
Adidas Running
2022
Adidas Running
Adizero
RC4
Adizero RC4 was designed to halo the Adios Pro 2 in terms of visual cues, but at a lower pricepoint for high school athletes. We built a story around the modern day Bukatsu, the Japanese High School Athlete. The forefoot lockdown element isa key indetifier of what Adizero stands for.
